It's all about the COMMUNITY.
All Original Content Copyright 2012 Live By Night. All Rights Reserved. |
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No matter how globalized the market may become, people actually live in specific places.
Generally speaking, they play out where they live.
Ergo, Live Music is an inherently local phenomenon.
Q.E.D.
It all starts with the CITIES.
What do we mean by that?
Each City, Town, Region, and State will have its own, dedicated page.
Why start there?
Because that's how people actually think about Live Music.
Our focus is on Local Scenes
Not the bands playing at the Hollywood Bowl, or Austin Music Hall, or Hammerstein, or even Stubbs.
It is the ones playing at the small places, the 50-400 person places.
It’s about the guys who don’t go on national tours; those who don’t play in front of thousands of fans.
It is about helping undiscovered artists find an audience, and helping music fans find new music to go see.
(You mean besides
EVERYWHERE?)
Everything Works Together
How do YOU think about Live Music?
In my experience, people don't think about live music in the same ways that the internet would have you think of them. It is less about genre, influences, and other such "universal" qualities than it is about where you are and who you know.
In other words, it is about your friends and your town, not about esoteric descriptors that try to collect artists according to what they sound like, rather than who they are. Live By Night thinks about live music the way that fans do!
Fans connecting with Fans
Bands connecting with Bands
We Have To Start Somewhere!
The plan is to launch in Austin, TX and Los Angeles, CA. Why Austin and LA? Well, the first reason is that those are the two places we are most familiar with – our CEO lives in LA, and is from Texas originally.
Also, those two just make the most sense:
LA is the heart of the music industry, whether people elsewhere like it or not.
There are more live music events in the greater LA area than any other place in the US.
The major labels are still based here (for the most part), as are the other major live music companies.
Austin is an up-and-comer, the self-proclaimed “Live Music Capitol of the World!”.
While we have our doubts about that title, Austin does have an inordinate amount of live music events per capita.
It is also a young city, with a vibrant tech scene.
What it comes down to is that we’re starting on LA because that’s where we are, and Austin because that’s where our biggest customer base is.
We plan to expand quickly from there:
We want to hit all 7 huge music markets as quickly as possible - the ones left are NYC, Chicago, New Orleans, Nashville, and Miami.
As we expand, each city will act as a hub for expansion.
For example, from Austin we will go to San Antonio, then DFW/Houston, catching San Marcos and Waco on the way. From LA we’ll go to San Diego, catching Orange County on the way.
The idea is to build out in the typical ways in which artists in the hub cities tour.
Also, there will be "temp" pages set up for any city in which we don't have a presence - we don't want to exclude anybody from the get go!
